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Malena
Malena é uma loja de acessórios de prata, direcionada ao público feminino de classe A/D. Nordestina, ela carrega em seu DNA muita personalidade. Assim, buscamos ressaltar em todo o projeto gráfico, sentimentos de pertencimento, regionalismo e proximidade, desenvolvendo uma marca humana, acessível, afetiva e que é próxima de suas clientes.
![Fotos.png](https://static.wixstatic.com/media/286e5a_98134c7c364f437794ab03ae7c70af26~mv2.png/v1/fill/w_980,h_665,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Fotos.png)
Rascunho
![Rascunho 2.png](https://static.wixstatic.com/media/286e5a_944f5f71caba4d95b01a7c09b74499fb~mv2.png/v1/fill/w_75,h_21,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Rascunho%202.png)
![](https://static.wixstatic.com/media/286e5a_3f1b98db7b99446e9bdfc064af015db0~mv2.png/v1/fill/w_75,h_23,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_3f1b98db7b99446e9bdfc064af015db0~mv2.png)
![](https://static.wixstatic.com/media/286e5a_3886e1019b954a67a57a5d64956c37fc~mv2.gif)
CORES
![](https://static.wixstatic.com/media/286e5a_33393335bb51438bbd498fb75c5802de~mv2.png/v1/fill/w_60,h_12,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_33393335bb51438bbd498fb75c5802de~mv2.png)
![paleta de cores.png](https://static.wixstatic.com/media/286e5a_a327eed4c94947ac9f9297a985aa849e~mv2.png/v1/fill/w_87,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/paleta%20de%20cores.png)
GRAFISMOS
![](https://static.wixstatic.com/media/286e5a_b351f5ad98924816b4b80968a4afc4d8~mv2.png/v1/fill/w_60,h_12,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_b351f5ad98924816b4b80968a4afc4d8~mv2.png)
![](https://static.wixstatic.com/media/286e5a_0e56dcf3cf5c4663a8f7e4955d09f43f~mv2.png/v1/fill/w_86,h_59,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_0e56dcf3cf5c4663a8f7e4955d09f43f~mv2.png)
Os grafismos complementam a identidade visual, no qual os desenhos da orelha, olho, dedo, boca e nariz, representam os 5 sentidos, que se relacionam com os acessórios. Já o coração, a flor e a mão; remetem ao DNA da marca, que explora os conceitos e sentimentos de Humana, Autêntica e Nordestina.
TIPOGRAFIA DE APOIO
![](https://static.wixstatic.com/media/286e5a_47b646418aa44cce8306f1aea2b44816~mv2.png/v1/fill/w_51,h_10,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_47b646418aa44cce8306f1aea2b44816~mv2.png)
![](https://static.wixstatic.com/media/286e5a_ccbf1314d937486088dd6d85329d85e3~mv2.png/v1/fill/w_82,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_ccbf1314d937486088dd6d85329d85e3~mv2.png)
![](https://static.wixstatic.com/media/286e5a_6a44ce78f50f4f71a0d6f36d2789e6d2~mv2.png/v1/fill/w_82,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_6a44ce78f50f4f71a0d6f36d2789e6d2~mv2.png)
APLICAÇÕES DE MARCA
![](https://static.wixstatic.com/media/286e5a_33393335bb51438bbd498fb75c5802de~mv2.png/v1/fill/w_123,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_33393335bb51438bbd498fb75c5802de~mv2.png)
APLICAÇÕES DE MARCA
APLICAÇÕES DE MARCA
![](https://static.wixstatic.com/media/286e5a_fe1a25f156314f1bab0bd75a134cd51a~mv2.png/v1/fill/w_49,h_14,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_fe1a25f156314f1bab0bd75a134cd51a~mv2.png)
![](https://static.wixstatic.com/media/286e5a_247eeb1dccd34ec7a0f0a91f2a4dd41c~mv2.png/v1/crop/x_205,y_0,w_943,h_1087/fill/w_118,h_136,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_247eeb1dccd34ec7a0f0a91f2a4dd41c~mv2.png)
![](https://static.wixstatic.com/media/286e5a_9df6147da1894f92b3314c57bea8a600~mv2.png/v1/fill/w_53,h_54,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_9df6147da1894f92b3314c57bea8a600~mv2.png)
![](https://static.wixstatic.com/media/286e5a_426c0607046b4e1691cea5a372385cb1~mv2.png/v1/fill/w_64,h_41,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_426c0607046b4e1691cea5a372385cb1~mv2.png)
![](https://static.wixstatic.com/media/286e5a_3ed876c32862480b95a1a2dfe2b21dc7~mv2.png/v1/crop/x_0,y_84,w_1371,h_818/fill/w_50,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_3ed876c32862480b95a1a2dfe2b21dc7~mv2.png)
![](https://static.wixstatic.com/media/286e5a_4fde19024b4b422fa74c3103fd134c5a~mv2.png/v1/crop/x_0,y_117,w_3500,h_2051/fill/w_51,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_4fde19024b4b422fa74c3103fd134c5a~mv2.png)
![](https://static.wixstatic.com/media/286e5a_a685ed1bce7c4616aefff90960447442~mv2.png/v1/fill/w_144,h_185,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/286e5a_a685ed1bce7c4616aefff90960447442~mv2.png)
![](https://static.wixstatic.com/media/286e5a_e49268193e6d40f2b167d781b9883cf6~mv2.png/v1/fill/w_120,h_289,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/286e5a_e49268193e6d40f2b167d781b9883cf6~mv2.png)
![](https://static.wixstatic.com/media/286e5a_529cf382dde640f381bf2b9331d61330f000.jpg/v1/fill/w_91,h_91,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_529cf382dde640f381bf2b9331d61330f000.jpg)
![](https://static.wixstatic.com/media/286e5a_428ed090cee5466995f5d0047d23eaa8~mv2.jpeg/v1/fill/w_116,h_127,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_428ed090cee5466995f5d0047d23eaa8~mv2.jpeg)
![](https://static.wixstatic.com/media/286e5a_6f1334f031844531b6844c8d0247804f~mv2.png/v1/fill/w_89,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/286e5a_6f1334f031844531b6844c8d0247804f~mv2.png)
Um projeto de:
Jota Vilanova;
Tadeu Couto
![obrigado.png](https://static.wixstatic.com/media/286e5a_2acb6d7aa79e47ae9784aaa3ac4b9075~mv2.png/v1/fill/w_59,h_20,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/obrigado.png)
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